CV

HANNELORE FREER     

New York, NY, 10014 

GLOBAL INTERIOR DESIGN LEADER

Talented and design focused, creative leader and design strategist with a robust appreciation for detail, design aesthetic and execution. Track record of achievement in designing and managing complex projects from inception to completion, including concept development, planning, design development, budgeting, construction and client/contractor interactions. Proven ability to deliver several projects at once with strict time deadlines and budget constraints without sacrificing creativity. Significant exposure to the design and development of international and US projects with global brands.

 

PROJECT DOMAINS

Retail | Workplace | Hospitality 

 

KEY SKILLS 

Brand Design | Brand Roll-Out | Scaling Design | Managing Project Pipeline | Managing Creative Teams

 

EXPERIENCE OVERVIEW

  • Led international, regional and local teams to include architects, interior designers, industrial designers, lighting designers, artists, artisans, strategist, technologist and production designers.

  • Managed designer performance and project quality.

  • Worked effectively cross-functionally with Productization, Sourcing, Procurement, Design Studios, Cost Management, Product Compliance and Commercial Management to improve quality and efficiency of design processes and space types.

  • Thinks strategically and independently to drive innovation.

  • Recruited and trained new talent on standards, expectations and compliance, and developed and promoted existing employees.

  • Hands-on, with ability to show initiative and pro-actively present and escalate ideas, process improvements, and problems, to ensure outstanding results.

  • Strong presentation skills; articulates design intention to senior business leaders and clients.

  • Interfaced directly with clients, such as Alsea SAB de CV, The Miami Design District, LVMH, Neri & Hu, The Green Family Foundation.

 

DESIGN LEADERSHIP | MENTORSHIP

  • Developed creative strategies to elevate design and scale processes, initiatives from concept to rollout, and processes and training for franchise models.

  • Supervised design activities to include new design, renovations, new formats and initiatives while working on numerous interior design projects simultaneously.

  • Managed creative teams of 8-10 architects and interior designers to include mentorship, training, performance reviews, merit reviews and promotions.

  • Managed projects with technical consultants, creative consultants and production consultants.

  • Managed projects with cross functional teams such as development, cost management, sourcing, procurement, web developers, installers and vendors.

  • Designed special projects from concept to staging to include large scale projects, new formats and partnerships with different brands.

  • Current knowledge of regional trends; led design charrettes and provided insight into design trends. Connection point between concept team and regional designers. Ensure communication with updates and training. Understand what concept is working, provide suitable and timely feedback. 

  • Act as advocate for design; gather regional design cues and trends and communicate regional market needs and business requirements to be implemented into current and future projects.

  • Led and managed design initiative projects to be deployed and rolled out to regions.

  • Traveled through Latin America and the US for scoping tours, project presentations; seminars, establishing company initiatives and conducting candidate interviews. 

 

PROJECT WORK

  • Developed presentation packages, renderings, drawings, floor plans, elevations, detail sections, finishes schedules, reflective ceiling plans and area specifications.

  • Studied proposed budgets for feasibility, identified potential design issues that may increase cost.

  • Created project specifications guidelines, including defining scope of work, material identification and related drawings for contractors to utilize when preparing bids.

  • Evaluated project contract documents, including drawings and certificates. Reviewed and approved samples and shop drawings. 

  • Reviewed recently completed projects, compared results to design specifications. Worked with Branded Materials and local construction managers to create lists for rework items.

MANAGEMENT FUNCTIONS

  • Developed creative strategy, supervised and guided team members, assigned tasks, taking part in key meetings, and providing ideas which increased interior design department productivity.

  • Managed local design team, remote design teams, design consultants and drafting consultants in Latin America, US and India. Evaluated project workload to coordinate and schedule tasks.

  • Developed flexible design process strategies that adjusted to business needs and core team talent, in order to streamline design procedures to increase efficiency and productivity.

  • Implemented studio re-organization to meet the business needs and a faster project turnover.

  • Provided feedback to the director on enhancements and improvements for the design process.

 

WORK HISTORY

 

WeWork, New York, NY 2017 - 2020

Senior Design Environments Manager, Global Productization | Interior Design and Architecture Studio Manager, USCI East | Interior Design Discipline Lead, Tri-State | Senior Designer, Tri-State

Lead teams to drive ideation, delivery and execution of regional and global design initiatives with a focus on product and development, roll out, and implementation strategies for core and high profile  projects.

  • Cultivated effective cross-functional communication with Productization, Sourcing, Procurement, Regional Design Studios, Cost Management, Product Compliance, Web Development and Commercial Management to improve quality and efficiency of design processes, space types and products.

  • Directly managed up to 10 project architects and interior designers, oversaw interviewing & hiring, mentorship and career development, created onboarding & training guides and resources, worked on new process and cross-discipline initiatives, and managed new design roll-outs from the Global Team. Oversaw project architects and interior designers in regions across the East Coast. I worked on schedule management of deliverables and design implementation for projects, averaging about 10 projects per project architect and 7 projects per Interior designer.

  • Orchestrated the implementation and compliance of new projects to the WeWork Brand from concept development through construction. Managed external consultants in development of drawing documentation and construction administration, and work to balance tight budgets and aggressive schedules, while maintaining the quality and design of each space.

Stantec, Miami, FL, 2016 - 2017

Senior Design Manager and Designer - Workplace, Educational, Hospitality

Designed and managed multiple workplace, academic and hospitality projects from concept development through construction. Managed external consultants in development of drawing documentation and construction administration, and work to balance tight budgets and aggressive schedules, while maintaining the quality and design of each space.

  • Select projects included offices of 777 Partners, Sweetbird Hotel and Atlantis University in Miami.

  • Interfaced directly with clients, such as The Miami Design District, LVMH, Neri & Hu, The Green Family Foundation.

Starbucks Coffee Company, Latin America and the Caribbean, Miami, FL 2013 - 2015

Global Development & Design - Senior Manager and Designer | Design Manager - Retail

Designed 8-10 high profile stores in multiple Latin American countries. Collected regional design ethos differences and worked with teams to identify opportunities and inform concepts. Participated in regional planning; traveled for project execution, learned regional opportunities and provided design training to local design teams. Assisted and supported on selecting projects of all typologies.

  • Developed creative strategies to elevate design and scale processes, initiatives from concept to rollout, and processes and training for franchise models.

  • Managed creative teams of 8-10 local and international designers to include mentorship, training, performance reviews, merit reviews and promotions.

  • Supervised design activities to include new design, renovations, new formats and initiatives while working on numerous interior design projects simultaneously.

  • Acted as advocate for design; gather regional design cues and trends and communicate regional market needs and business requirements to be implemented into current and future store design projects.

  • Led and managed design initiative projects to be deployed and rolled out to regions.

  • Received a Bravo Award recognizing initiative, resourcefulness and action in service, hard work and dedication in bringing Starbucks to Colombia.

ADDITIONAL EXPERIENCE

Gensler, Washington, DC

Designer - Workplace and Commercial Interiors

 

Luis Gutierrez Architects, San Juan, PR

Project Architect and Interior Designer - Mixed Use, Museums, Commercial, Retail, Residential

 

Kallmann McKinnell & Wood, Boston, MA

Project Architect - US Courthouses 

 

EDUCATION

Master of Architecture (M. Arch I), Rhode Island School of Design

Bachelors of Arts (BA) in Painting and Graphic Arts, Interamerican University of Puerto Rico

 

PROFESSIONAL DEVELOPMENT

Exhibition Design Certificate Program, Pratt Institute

CERTIFICATIONS

LEED AP

 

COMPUTER SKILLS 

REVIT, AutoCAD, Sketchup, Rhino, Photoshop, In Design, Illustrator, PowerPoint, Bluebeam, Google App, Excel

 

LANGUAGES

Fluent in English and Spanish | Beginner in French